Something significant happened recently and most content creators scrolled past it. Google’s CEO Sundar Pichai sat down for an interview and was asked a direct question: will classic search — the ten blue links we’ve all built our content strategies around — eventually go away in favor of AI Mode? His answer was careful....
There’s a version of this conversation most writers have with themselves. “I’ll start building my personal brand once I have more experience.” Or once I have more to say. Or once I’ve achieved something worth talking about. Or once the timing is right. The timing is never right. And the waiting is costing...
Most people who struggle with writing think they have a writing problem. They don’t. They have a thinking problem. The blank page isn’t the obstacle. Unclear thinking is. When you don’t know what you actually believe about a topic — when the idea isn’t fully formed, when the argument hasn’t been...
