Writing

What Does a Content Strategist Do — And Do You Actually Need One?

Most businesses that need a content strategist do not know they need one. They know they need more content. More blog posts, more web...

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What Makes a LinkedIn Post Go Viral Has Nothing to Do With the Algorithm

The post that got 50 impressions and the post that got 50,000 have one thing in common. They were both written by someone who thought they...

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How to Become a LinkedIn Influencer: The Unwritten Rules

So you want to know how to become a LinkedIn influencer. Excellent. You have come to the right place. I have studied this platform with the...

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A Brief, Honest Guide to LinkedIn Thought Leadership

Welcome to LinkedIn Thought Leadership. You have decided to become a thought leader on LinkedIn. This is a noble and slightly confusing...

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The Difference Between a Content Writer and a Content Strategist

Most job postings use the two terms interchangeably. But what is the difference between a content writer and content strategist?...

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How to Write a Case Study That Doesn’t Put People to Sleep?

Most case studies are written for the company that commissioned them. Not for the person who needs to read them. That single mistake...

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The One Edit That Improves Almost Every Piece of Writing

Most writing advice is complicated. Write with intention. Develop your voice. Understand your audience. Know your purpose. Structure your...

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What 200+ Web Pages Taught Me About What Actually Gets Read

When you’ve written content for over 200 web pages across multiple industries, patterns emerge that no course teaches you. Not...

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Why Every Writer Needs a Personal Brand Now — Not Eventually

There’s a version of this conversation most writers have with themselves. “I’ll start building my personal brand once I...

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Why Good Writing is Really Just Good Thinking

Most people who struggle with writing think they have a writing problem. They don’t. They have a thinking problem. The blank page...

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