LinkedIn Content Strategy: The Difference Between Building a Following and Building a Business

There are two kinds of LinkedIn content. The kind that builds a following. And the kind that builds a business. Most people publishing on...

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Why Medical Billing SEO Fails and How to Fix It?

Most medical billing company websites have a problem they cannot see. The site looks professional. The services are clearly described. The...

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What Does a Content Strategist Do — And Do You Actually Need One?

Most businesses that need a content strategist do not know they need one. They know they need more content. More blog posts, more web...

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What Makes a LinkedIn Post Go Viral Has Nothing to Do With the Algorithm

The post that got 50 impressions and the post that got 50,000 have one thing in common. They were both written by someone who thought they...

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Why the Middle of Any Hard Thing Is Where Character Gets Built

Nobody talks about the middle of hard things. Every story worth telling has a beginning and an end. The beginning has energy, clarity, and...

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What Writing Medical Billing Content Taught Me About All Content

I did not choose medical billing. Medical billing chose me the way most careers actually develop, not through a deliberate decision made...

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Patience During a Job Search: What Nobody Tells You About the Waiting

Patience during a job search is not what the advice columns say it is. They make it sound like a virtue you either have or you do not. Like...

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How to Become a LinkedIn Influencer: The Unwritten Rules

So you want to know how to become a LinkedIn influencer. Excellent. You have come to the right place. I have studied this platform with the...

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5 Ways Medical Billing Companies in USA Get Leads with SEO

Most medical billing companies in the USA have a website. Very few have a website that actually generates leads. The gap between the two is...

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Why People Give Up Too Soon: The Three Feet From Gold Lesson Nobody Learns

There is a story in Napoleon Hill’s Think and Grow Rich that has stayed with me longer than almost anything else I have read about...

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